everyone is talking about frost

  • “Insurance keeps us alive, but it doesn’t cover our actual losses from frost.”

    – Grape grower from NY

  • “There’s not an insurer in the world that would cover ginseng against frost. It’s a losing bet.”

    – Ontario ginseng grower

  • We decided not to pursue Frolight heaters when we learned the real upkeep cost.”

    – Grape grower from NY

  • “You hear about the famous vineyards in France, how they fight frost. But only 10% of our grapes go to high-value wine; the rest can’t afford to it.”

    – Grape researcher from Italy

  • “Even if we could afford a frost solution, we can’t spare the labor to implement it.”

    – Apple grower from VA

  • “After Michigan lost 90% of its apples to frost in one year, we had to start sharing labor across farms.”

    – Rep from Great Lakes Ag

  • “Frost is the worst problem our Native farmers in New England face, but it’s too inconsistent for them to afford wind machines.”

    – Rep from Intertribal Agriculture Council

Tell us your story.

Have you or your farm been impacted by frost?
We’re collecting real stories from growers around the world to better understand the challenge and to help shape better solutions.